Advantages of a Business Profile Video |
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A Business Profile Video is AUTHENTIC, is WATCHABLE, is NOT RISKY, is EASY FOR YOU, has LASTING VALUE, and is AFFORDABLE: ---> Authentic. When a potential customer is looking into a product or service, they don't want to be manipulated, or tricked with slick slogans and fancy appearances. They want to simply learn what IS as it relates to them and their potential buying decision. They need to see you and/or your business in the best light, to boost their confidence in their decision, which is the focus of a BPV. People don't like to be "sold" but they like to buy. ---> Watchable. The Business Profile Video is about capturing the passion behind your business and reaching the audience in the way it matters to them. It is the right length, between 1-2 minutes. It's conversational rather than scripted, which feels immediately more personal. It's not just a talking head, but rather a balance of your words and relevant visuals. It's kind of like having a mini-documentary about you or your businesses, that only shows you in the best light. And it's watchable for the next reason too...
---> Not risky. It's not over-produced with lots of edgy elements or graphic animation which can distract from the raw, authentic message. This is a live-action HD video, that showcases either YOU, your PLACE of business, or the ACTION of your business, in a way that is natural and effective. And, it's a very polished, professionally-produced video. |
---> Easy for you. I will take care of just about everything, all the way down to appearance releases. All you really have to do on the day of your shoot is have a conversation with me about precisely what you know the most about: your business. I come to you, and will ask you questions and you talk to me like I'm a potential client. That, and a couple more simple preparation steps that I will help you with (like tidying up your space if necessary). It's pretty simple. You can start the process right here on my website with my brainstorming worksheet.
---> Has lasting value. These videos are so popular and effective because they capture the essence of your business and your passion, the elements which won't change with time (like current specials for example). Believe it or not, I am happy when your video continues to play and work for you for years to come. Talk about value! Although, you may find yourself coming back for some more videos to build on once you discover how successful your main video has been, not to mention how easy and fun the process can be when you work with me.
---> Has lasting value. These videos are so popular and effective because they capture the essence of your business and your passion, the elements which won't change with time (like current specials for example). Believe it or not, I am happy when your video continues to play and work for you for years to come. Talk about value! Although, you may find yourself coming back for some more videos to build on once you discover how successful your main video has been, not to mention how easy and fun the process can be when you work with me.
---> Affordable. The whole design of the Business Profile Video is to keep it conversational and real. That is achieved NOT by bringing in loads of crew and lighting set ups to raise tension levels; that would defeat the purpose. No, it's literally me coming to chat with you, one camera, and I use natural available light. While the production value is very good (enough to be polished and make a positive impression), the emphasis of our video is on the content, telling your story, and capturing those compelling bits that grab your viewer's interest the most! And, I work independently, so you are not paying for large production studio overhead and multiple salaries. Yeah, so instead of a professionally-produced video being a few thousand dollars, it's literally under $1k, and you get it rolling with just a $300 deposit. Yeah. Crazy. Trust me, it's a deal. The way I look at it, by keeping your video production costs low, you can maximize your return on investment and have money left over to create additional videos!
