Whatever you plan to do with video later, your first step should be to make sure you have a solid SHOWCASE video to at least introduce yourself and your business. This video should instill confidence and credibility. It's worth it to invest in this video having good production value.
Business Profile Video
Documentary style, natural and professional presentation to SHOWCASE your business beautifully!
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All businesses need professional-looking videos showing online. Not all businesses get around to doing what it takes to make it happen, thinking it will require extensive planning and loads of time & money. While that can also be true, I will approach your video in a way that is simple, efficient, no hassle, very little work on your end, and affordable. The result is a polished video that is watchable, natural, and conveys the passion you have for what you do in your business! Businesses and organizations appreciate this, because it gets the job done, and ironically, this simple approach results in a more-watchable, more “real” and interesting video.
This custom-crafted Business Profile Video requires a small amount of planning, and is generally shot in one location, including casual interviews and some interesting “action” shots or supplementary visuals (called B-Roll). The shoot generally usually takes only a couple hours, does not need to disrupt your business very much, as we take full advantage of natural light and do not drag a crew in for lighting set ups. It’s a very relaxed and comfortable setting for you to share what is important to you, and talented post-production editing will elevate and polish your message, along with music and other visuals. Combine that with social media savvy to get your video seen internet-wide, and you’ve got the start of something great. Once you realize how powerful this media is, you’ll jump on a regular video campaign to keep it fresh and stay in front of your customers all the time! And with this package, you CAN get more than one done! One big key is that you have ownership of the final video. You can use it however you please, play it on your website, all over the internet, have it showing in your office, without ever paying additional rights to do so or worrying about legalities. Leveraging social media to your marketing and distribution plan is a smart move to really maximize your video’s effectiveness. Additionally, you will find many advantages of continuing with a regular video program, such as releasing a new video each month. Start with only $300. Call for details. I can produce for almost any budget! For Santa Cruz locals, small businesses and solopreneurs:Ask about the 4-3-2-1 program to get yourself a beautiful SHOWCASE video at a micro-budget, and little to no risk. It's a great way to access high-production value when you don't have any marketing budget. To see if you qualify, spend 5 minutes on this questionnaire.
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"She is professional and takes the time guide you through the process of identifying your message & capturing it... we recently were awarded a job based on the customer's impression from our video." - Petra, client 
"Lucinda is an expert in coaching clients to relax and have a good time during the shoot!" - Paul Hosley, client 
“Working with Lucinda was a blast… she is super easy to get along with and really made me feel comfortable the whole time. I loved working with her, she made the experience really fun. She is extremely professional without being stuffy and uptight...." - Krissy Pallota, client Some basic elements of video
(that can affect the cost of yours): Additional shoots More than one camera at a shoot Additional crew Lighting set ups Additional shoot locations Additional speakers, testimonials, etc Marketing and brand consulting Script-writing Actors or voice overs City permits Stock footage Motion graphics or animation Customized music Travel expense (outside Santa Cruz area) Extra equipment for higher-level footage: Jib, Steadicam, dolly, drone for aerial DVD Authoring, DVD Menus DVD Artwork and Labels 
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