Where do I start?
It takes so much time, right?
Getting it done professionally means expensive, right?
Wait, people are going to see me on video? I'm not ready!
This feels a bit scary!
First, set aside these concerns
Have you had any of these thoughts about video? Then you are normal! It can be scary to think about getting in front of a camera, and revealing yourself to who knows how many people may be watching. Video is a pretty transparent medium, and most people find it to be a somewhat intimidating step. And, it seems so complicated, and what if you don't like how you look on camera, or the way you talk, or what if ........
Thankfully, I understand all those concerns. And guess what? What if there was someone you could completely TRUST, to take away all these concerns and hold your hand, and walk you through a simple and proven process that can make all the benefits of professional-level video available to YOUR BUSINESS, very affordably and with little to no RISK?
The Business Profile Video is something I've done literally hundreds of! Because they WORK! They work as a video that showcases YOU and YOUR BUSINESS beautifully, and they work so that the process is so much EASIER than you ever thought possible and makes YOU look your best!! And time-wise? You should be spending time on your CLIENTS, not your video, so how about investing just a few hours? Leave the hard stuff to me (I've done this a long time!)
Where do you start? That's easy. You don't need to have it ALL figured out. You start by talking to me and answering a few very simple questions that will help you hone in on your message for your video. I hold your hand and talk with you about exactly what to do to prepare for your shoot. And the shoot? Well, that's the fun part! All YOU have to do is feel your best, be yourself and tidy your space ... and let me handle the rest! If you can answer questions and talk enthusiastically about your business in a conversation with me, I'll be able to fashion you a beautiful video!
What about all those fears about how you'll look or talk? There's a reason the STYLE of this Business Profile Video works... it will present you in a very natural and organic way, without you having to "present" or do anything other than be WHO YOU ARE. It's like a mini-documentary, in that it presents the speaker candidly sharing from the heart, not looking right into the camera...which is so key. And it's polished, only putting you in the best light and selecting only the messages that will appeal to your audience. Most of the magic is in the editing, where I will find your best moments and make sure to craft a flowing message in which you and your business SHINE.
And yes, video producing indeed can be expensive, given all the specialized equipment needed and of course all that editing and finishing time in post-production. However, the good news is, as a creative and experienced producer, I know how to be resourceful and cut just the right corners to get an affordable yet highly-polished final product. In fact, I even have a way for the small business or solopreneur to get a beautiful video -- or even a series of videos -- with little to no financial risk. And, never fear, small spaced-out payments are welcome here, and make things even easier!
** I guarantee I can produce a video for your business that will be LESS EXPENSIVE and FAR BETTER than anything you would be able to do yourself! **
How to get started
Here is what I recommend for your first steps.
1. If you're a small business or solopreneur, a great place to start is with my quick 10-question "Considering Video?" form, and submit that.
2. Go browse a few minutes through my GALLERY of videos... watch a few to get an idea of things you like (or don't like!). I'd like you to share these thoughts with me. That will help inform me about your preferences. There are several different styles and subject matters in there, and most I've accomplished with low to micro-budgets.
3. Set up a 30-minute consultation call with me to talk through any concerns or questions you might have.
4. Then, when you're ready to add some WOW factor to your marketing or website, and start harnessing the POWER of a video to help pull in more targeted clients for you, let's start the process together.
You can literally start with $100.
Put down your $100 deposit to set up our first meeting/conversation, and reserve a time on my (busy!!) calendar. You can pay your $100 here:
-This refers to essentially the first stage, where the idea of even doing it is developing in your mind. This step also includes brainstorming up (which I will help you with) the content and messages which will be in your video.
-Help refining your message. The more preparation you put into the front end, the more you can get out of this very economical package... but it should be the right kind of preparation.
-Some basic prepping to make the most of your shoot.
-This is the fun part for you!
-A minimal block of time in your work space or other appropriate location.
-Shoot may include an interview (I prefer to call it a conversation) with you, and possibly other staff people or clients for testimonials. I even provide all the releases.
-Everything is shot with high-quality HD video and includes professional audio.
-We also shoot additional b-roll visuals, possibly with some set-ups.
-The magic of putting it all together! Which includes logging your footage, assembly, editing, fine-tuning, sound, color correction, graphics/titles, licensed royalty-free music, encoding, and upload/delivery.
-Your SHOWCASE video will ideally be between 1-4 minutes in final duration.
-Then it's Preview Day! You sit down and nervously click the link I send you and enjoy! And you get goosebumps when you see how it all came together!
-Of course if there are some revisions we can address those, and then finalize it....
-We encode it properly for smooth playing on the web (your site, YouTube, etc)
-We deliver the Final Cut directly to you or to your web designer, YouTube or other platform of your choice.
-A tangible copy of final file on data DVD can be available upon request.
-We automatically archive original project for 6 months after completion.... just in case!
-All of this in a fairly short period of time so you can start leverage the POWER of your VIDEO!
-The big key: at the end, you will OWN THE FULL RIGHTS TO YOUR VIDEO, to use as long as you like!
Whatever you plan to do with video, one of your first steps should be to make sure you have a solid SHOWCASE video to at least introduce yourself and your business. This video should instill confidence and credibility. It's worth it to invest in this video having good production value and putting your business in the best light.
“Working with Lucinda was a blast… she is super easy to get along with and really made me feel comfortable the whole time. I loved working with her, she made the experience really fun. She is extremely professional without being stuffy and uptight...." - Krissy Pallota, client
"She is professional and takes the time guide you through the process of identifying your message & capturing it... we recently were awarded a job based on the customer's impression from our video." - Petra, client
"Lucinda is an expert in coaching clients to relax and have a good time during the shoot!" - Paul Hosley, client
Some basic elements of video
(that can affect the cost of yours):
More than one camera at a shoot
Lighting set ups
Additional shoot locations
Additional speakers, testimonials, etc
Marketing and brand consulting
Actors or voice overs
Motion graphics or animation
Travel expense (outside Santa Cruz area)
Extra equipment for higher-level footage:
Jib, Steadicam, dolly, drone for aerial
DVD Authoring, DVD Menus
DVD Artwork and Labels