Welcome to my site!
Video production.
Showcase yourself!There are many purposes for professional video, from promotional to instructional, or even documenting a life's legacy. These are all within the scope of what I can produce for you. I've done everything from internal training videos for large corporations to music videos. One of the most popular tools in my arsenal, and what I do a LOT of, are Business Profile Videos, also known as a SHOWCASE Video. This is simply a great promotional tool, with many benefits. If you are a small or medium-sized business, especially if you have a website, this is a must.
Having a business video on your website will help to get your message out to the online community in a consistent way, recruit new leads, and build your brand awareness. If you have a business, small or large, and you would like to engage your customers, or welcome new ones, having a video is pretty vital. This is pretty understood in this day and age...
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Some sample work...
https://vimeo.com/channels/appaluci
Here are a few samples of work over the years. This should give you some idea of what I can produce for you affordably, as many videos here are single-camera shoots. Larger-scale productions and multi-camera shoots can also be arranged if needed. In the gallery you'll see a few videos from large companies (Pfizer, Bayer, etc) to small businesses (regional banks, attorneys, auto shops, family counseling, dog resorts, dance studios, etc...). As well as some entertaining narrative short films.
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What can a video do for you?
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A well-crafted Business Profile Video on your website is more personal.
---> A Business Profile Video can help when you’re not there. There’s always a way for a potential customer to learn about your business, even when you’re closed, on vacation, or really busy. --> A video can help you keep your message consistent, rather than relying on an employee that might not be at their best that day. One bad call could lose a potential customer to your competition. --> Through video you can convey body language and tone, and passion for what you do...and quickly break the barrier between you and a potential customer, which leads to more calls. --> A video can help you educate your potential customer so they come to you more targeted and prepared. |
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A Business Profile Video is AUTHENTIC, is WATCHABLE, is NOT RISKY, is EASY FOR YOU, has LASTING VALUE, and is AFFORDABLE.
---> Authentic. When a potential customer is looking into a product or service, they don't want to be manipulated, or tricked with slick slogans and fancy appearances. They want to simply learn what IS as it relates to them and their potential buying decision. They need to see you and/or your business in the best light, to boost their confidence in their decision. People don't like to be "sold" but they like to buy. ---> Watchable. The Business Profile Video is about capturing the passion behind your business and reaching the audience in the way it matters to them. It is the right length, between 1-2 minutes. It's conversational rather than scripted, which feels immediately more personal. It's kind of like having a mini-documentary about you or your businesses, that only shows you in the best light. And it's watchable for the next reason too... ---> Not risky. It's not over-produced with lots of edgy elements or graphic animation which only serves to distract from the raw, authentic message. This is a live-action HD video, that showcases either YOU, your PLACE of business, or the ACTION of your business, in a way that is natural. And, it's still a very polished, professionally-produced video. ---> Easy for you. I will take care of just about everything, all the way down to appearance releases. All you really have to do on the day of your shoot is have a conversation with me about precisely what you know the most about: your business. I will ask you questions and you talk to me like I'm a potential client. That, and a couple more simple preparation steps that I will help you with (like tidying up your space). It's pretty simple. You can start the process right here on my website with my brainstorming worksheet. (LINK) ---> Has lasting value. The idea is to capture the essence of your business and your passion, the elements which won't change with time (like current specials for example). Believe it or not, I am happy when your video continues to play and work for you for years to come. Talk about value! Although, you may find yourself coming back for some more videos to build on the first one once you discover how successful your main video has been, not to mention how easy and fun the process can be when you work with me. ---> Affordable. The whole design of the Business Profile Video is to keep it conversational and real. That is achieved NOT by bringing in loads of crew and lighting set ups to raise tension levels; that would defeat the purpose. No, it's literally me coming to chat with you, one camera, and I use natural available light. While the production value is very good (enough to be nicely polished and make a positive impression), the emphasis of our video is on the content, telling your story, and capturing those compelling bits that grab your viewer's interest the most! And, I work independently, so you are not paying for large production studio overhead and multiple salaries. Yeah, so instead of a professionally-produced video being a few thousand dollars, you can actually get it done on a low or even micro-budget. Trust me, it's a deal. The way I look at it, by keeping your video production costs low, you can maximize your return on investment and have money left over to create additional videos! |
A little more about me...
I have been crafting videos for clients since 2006. Generally the clients I work with are small to medium-sized businesses or independent entrepreneurs, and I'm based in Santa Cruz so certainly enjoy helping out the local scene (but yes I can travel). I've done a wide range of videos, from corporate to personal life legacies, music videos to narrative films, and I also wear a lot of hats, as I can shoot, edit, direct, plan and work well with clients. Basic Business Profile Videos for the web are the most popular and affordable. I only do a limited number of these at a time, because I have several other things on my plate too. This is not just work but fun for me too (mostly).
Before coming to Santa Cruz, I spent most of my post-college life in Los Angeles, and returned to northern California after a free-spirited decade that included pursing acting dreams, traveling the world, running a business, and generally diving head-first into the experience of living. I later began developing my life-dream project, travel show called "Around The World In 80 Dances", of which I am host and producer, and completed the first episode. Then, in 2013, life changed when another dream came true with the birth of my son. Santa Cruz has been a great place to enjoy that chapter, and I’m making sure I don't miss a beat with him, while still pursuing the things I love. So, while I continue to lift my other projects off the ground, I like to make my skills available to the community, keep crafting creative projects and learning about all the new things that these videos expose me to.
My clients enjoy the fact that I'm not an awkward stereotypical techie-person... they like the way I am able to keep things very fun, light, and easy when it comes to interviewing you, and bringing out your best on camera, and I make the process of getting a video very easy for everyone. I am a people-person, I listen, and I am a good collaborator...and people appreciate that I'm fair. I enjoy making your videos.
Before coming to Santa Cruz, I spent most of my post-college life in Los Angeles, and returned to northern California after a free-spirited decade that included pursing acting dreams, traveling the world, running a business, and generally diving head-first into the experience of living. I later began developing my life-dream project, travel show called "Around The World In 80 Dances", of which I am host and producer, and completed the first episode. Then, in 2013, life changed when another dream came true with the birth of my son. Santa Cruz has been a great place to enjoy that chapter, and I’m making sure I don't miss a beat with him, while still pursuing the things I love. So, while I continue to lift my other projects off the ground, I like to make my skills available to the community, keep crafting creative projects and learning about all the new things that these videos expose me to.
My clients enjoy the fact that I'm not an awkward stereotypical techie-person... they like the way I am able to keep things very fun, light, and easy when it comes to interviewing you, and bringing out your best on camera, and I make the process of getting a video very easy for everyone. I am a people-person, I listen, and I am a good collaborator...and people appreciate that I'm fair. I enjoy making your videos.
